On July 9, 2024, Mr. Song Zhanyong, Founder of Singapore-Sino Consulting Group and a Media Expert, was invited to conduct a training session for 14 employees of CDL (City Developments Limited) in Singapore. The training focused on the marketing strategies for the Xiaohongshu social media platform, aiming to equipped the senior staff members of the listing comapn with a deeper understanding of how to effectively leverage Xiaohongshu for marketing and promotion through hands-on case studies.
Mr. Song Zhanyong is highly esteemed in the Xiaohongshu marketing field for his extensive practical experience and unique insights. The training covered a wide range of topics from basic concepts to advanced techniques, including how to formulate effective marketing strategies, avoid content restrictions and increase engagement, and analyse data to optimize marketing outcomes.
The session attracted 14 employees from CDL, who actively participated in discussions and practical exercises under Mr. Song’s guidance. participants expressed a deeper understanding of Xiaohongshu marketing and gaining many practical tips and strategies.
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